Mister Jiu's

// with Ryan Lee, Natalie McGhee, Kaisha Hom, Shelby Lindblad, Jeremy Juel & Paul Cloutier, 2016

Branding and strategy for Mister Jiu’s:
a restaurant challenging the accepted concept of Chinese food in America by celebrating the legacy of traditional Chinese recipes and creating a unique dining experience. Set in the heart of Chinatown, Mister Jiu’s will make a powerful statement establishing the next generation of businesses in Chinatown, breathing new life into an iconic neighborhood.